Amazon Updates & Deals

New features, promotions and important changes

Here you'll find important Amazon updates, exciting promotions and relevant news from Amazon's European stores. Whether it’s Prime Day, Black Friday, new features like Alexa+ or changes to shipping and services – we keep you informed about everything that matters to bargain hunters and Amazon customers.

Amazon Prime Day 2026: The major shopping event starts as early as June

Prime Day 2026 is taking place in June for the first time ever. Here's what deals to expect and how to secure the best bargains.

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Amazon customers in the US can now create AI-generated merchandise

Amazon is expanding Alexa for Shopping in the US with a new AI feature that allows customers to create their own custom designs.

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Alexa for Shopping: Amazon's new AI shopping assistant launches in the US

Amazon is launching a new AI assistant designed to help customers shop more efficiently and even automate purchases in the future.

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Alexa+: Amazon’s new AI assistant launches in the UK – here’s what you need to know

Discover all the new Alexa+ features and benefits, plus how to get early access.

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Exciting Amazon updates and promotions

There’s always something happening at Amazon: new features, changes to Prime and shipping, international rollouts or major shopping events such as Prime Day, Black Friday and Cyber Monday regularly bring important news. With our Amazon Updates & Deals, you'll stay informed and find out which changes really matter to you.

We cover important developments from Amazon’s European stores, explain them clearly and show what they mean for shoppers. That way, you won’t miss new features, major promotions or important changes to Amazon services.